Jordan Thomis

sergioalbiac: Diane - Generative & procedural...

Sat, 03 Nov 2012 10:29:36 +0000

sergioalbiac:

Diane - Generative & procedural gif(t)

facebook

www.sergioalbiac.com

kristrappeniers: Française. Ballpoint on paper.

Thu, 01 Nov 2012 14:57:05 +0000

kristrappeniers:

Française. Ballpoint on paper.

nevver: Fabric softener

Fri, 04 May 2012 11:35:33 +0100

nevver:

Fabric softener

jaymug: A day at design fantasy camp!

Mon, 09 Apr 2012 20:29:12 +0100

jaymug:

A day at design fantasy camp!

impressive 3D graffiti for Müller

Tue, 03 Apr 2012 10:48:35 +0100

impressive 3D graffiti for Müller

Move over QR code, it’s time for the Touch Code Ever since...

Tue, 03 Apr 2012 10:46:38 +0100

Move over QR code, it’s time for the Touch Code

Ever since mobile was invented, advertisers have been looking at ways to quickly transfer information between their message and the device. We started with bluetooth, then came along barcodes, QR codes and finally more recently RFID and NFC. But all have failed in many ways. Many rely on the phones camera, something that differs between devices. Whatever the reason for their failure, consumers have been slow to take up any of these.

Could the clever guys over at TouchCode fixed this age-old problem? Perhaps. Have a watch above and see for yourselves. I have to say, the technology certainly looks interesting. The codes are invisible, can be printed on any printer and more importantly, can be read by any smart phone. It almost seems too good to be true doesn’t it? There seems to be lots of uses for them too. However, with an app needed to be installed in order to access the information, are consumers not facing the same barriers as before? I guess, only time will tell.

Video

Tue, 03 Apr 2012 10:45:48 +0100

Photo

Tue, 03 Apr 2012 10:40:32 +0100

Photo

Sat, 31 Mar 2012 18:01:55 +0100

juxtapozmag: Tulsi Maya AKA Prettywhores

Wed, 28 Mar 2012 17:11:23 +0100

juxtapozmag:

Tulsi Maya AKA Prettywhores

Bartle Bogle Hegarty - Kronenbourg

Wed, 28 Mar 2012 12:55:29 +0100

Bartle Bogle Hegarty - Kronenbourg

Video

Wed, 28 Mar 2012 12:50:41 +0100

Video

Wed, 28 Mar 2012 12:50:27 +0100

Work Club - Ballantine’s

Wed, 28 Mar 2012 12:50:17 +0100

Work Club - Ballantine’s

Beattie McGuinness Bungay - Cobra Train THE BUSINESS...

Wed, 28 Mar 2012 12:47:00 +0100

Beattie McGuinness Bungay - Cobra

Train

THE BUSINESS PROBLEM

Cobra is the UK’s no.1 Indian beer brand. But it’s become synonymous with curry, and with 96% distribution in all licensed indian restaurants, can only grow so far. BMB were challenged to reposition Cobra as a credible premium beer to help the brand gain distribution in pubs and style bars and extend from its strong base in Indian restaurants.

THE IDEA

We developed a new brand platform to drive this repositioning: “A fresh take on authentic India” – an idea which celebrates the brand’s origins and embraces the bright new culture that is emerging in today’s India. At the heart of the campaign is a TV ad - entirely street cast and featuring three up and coming Indian talents: Manou, India’s first street fashion blogger, leading audiovisual collective B.L.O.T. and food writer Vandana Verma.

However we knew that the brand couldn’t be repositioned with traditional advertising messages alone – cultural credibility was needed to make this new idea of Cobra resonate with their target audience. So we also approached the Guardian with a proposal for a collaborative new approach.

The result was a set of three documentary films featuring our collaborators - each giving us a fresh take on Indian music, fashion and food.

A supporting social media campaign features regular updates from our collaborators, as well as a facebook competition which offer fans the chance to win their own experience of this fresh new India and the world of our collaborators.

This advert for Cobra does what it sets out to really well it takes a product which every one knows and only drinks in a specific setting and makes it appealing to a wider variety of occasions. They use young, good looking actors, a song which is currently fashionable and a nice warm looking setting to associate the product with summer.

I really like these print ad’s for Magners pear cider as...

Wed, 28 Mar 2012 12:43:00 +0100

I really like these print ad’s for Magners pear cider as well. They make you have a second look because you notice theres something wrong but the product still looks perfect.

Video

Wed, 28 Mar 2012 12:42:00 +0100

The Red Brick Road - Magner’s I think these adverts are...

Wed, 28 Mar 2012 12:42:00 +0100

The Red Brick Road - Magner’s

I think these adverts are done really well. Premium ciders used to have an old fashioned image but these adverts aren’t afraid to play on that and the britishness to make it seem that the product is quality and worth paying for.

VCCP Blue - Carling Chrome I don’t really like this...

Wed, 28 Mar 2012 12:41:00 +0100

VCCP Blue - Carling Chrome

I don’t really like this advert. I think it is totally over promising the product. I know it’s for new Carling Chrome which is their aim at a premium lager but the brand, pricing and quality of normal Carling is too ingrained in my brain to make this worthwhile. Once you know it’s Carling the advert has no effect because you probably wouldn’t buy it over a corona or a peroni as you don’t look as affluent with a carling in your hand as you do with those brands.

Mother - Stella Artois Ritual I love this ambient Stella advert...

Wed, 28 Mar 2012 12:36:00 +0100

Mother - Stella Artois Ritual

I love this ambient Stella advert in New York. They use the old fashion building painters to create the advert over a series of days. THe fact its always changing and you can see it being done in person is a real draw. Also the idea of ritualising the drink is brilliant it makes it seem like it’s more special than other lagers and gives it an air of sophistication and history.